Activations
Coffee & Cards
Games are an opportunity to create connection with friends, and offering pop-up events like Coffee and Cards at East Gate Shopping Centre, as well as the Mattel Games Night with Black Brick Hotels was the perfect opportunity for guests and the public to have fun, connect and try something new in a sober environment. These events were free-to-play activations where the public was welcome to play.
Campaign Results
With over 25 published digital articles and 163 Social Media posts, these events gained over 20 Million reach.
