Eventing
Barbie Birthday
This year’s global Barbie Dream Team honoured women who were among the first in their fields, and locally honoured the impact South African women continue to make and explored how Barbie has been walking this road with them. By hosting a Barbie birthday brunch with some of South Africa’s most notable, influential and impactful personalities, the event celebrated the trailblazers who are paving the way for the next generation, and engaged with local trailblazers, to inspire girls everywhere to pursue their passions boldly and realize their limitless potential.
Campaign Results
The event raised awareness and garnered over 27 traditional media clippings, 300+ social media posts and reached over 66 Million.
