Product Launch
Mattel Brick Shop
Mattel Brick Shop brings iconic cars and creativity to life, where precision meets play. Combining a 3-part launch strategy we celebrated these building sets which let you design, construct, and display legendary rides, from classic muscle cars to high-speed racers, piece by piece. By involving local racers, influencers, TV and digital placements, racers felt amped to expand their collections.
Campaign Results
With over 88 clipping, including over 14 influencer posts, 19 Digital features and over 55 lightings on Ignition TV, the campaign gained over 45,7 Million reach.
